By  on March 30, 2010

JOHANNESBURG — There was speculation model-turned-businesswoman Iman was coming, and in the end she arrived in South Africa not to saunter down the catwalk at South African Fashion Week, but to launch her color cosmetics line.

SAFW, now in its 14th year, took place last weekend in downtown Johannesburg’s historic Turbine Hall, short on fanfare but strong on focus. There were 33 designers from across the country — among them established names such as Clive Rundle, Superella, Amanda Laird Cherry, Ephymol and Karin Monk Klijnstra, as well as emerging talents Bianca Warren, Non-European and Silver Spoon — showing over three days, with two-hour networking sessions with buyers and the media in between.

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