Wicked Fashions Inc. has signed a licensing deal with the New York-based Adjmi Apparel Group for a full line of Southpole-branded infant and toddler apparel.
The collections, which will hit retailers including J.C. Penney and Sears this month, include denim jeans and sweatpants and embellished graphic T-shirts and hoodies. The line wholesales from $7.50 to $18. The new brand extension will add to Southpole’s mix of children’s wear, which is produced in-house at Wicked Fashions.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)