HONG KONG – With more than 35,000 visitors, attendance at Cosmoprof Asia was up 13 percent over the previous year. The region’s growing appetite for beauty products and the increased awareness of traditional Asian techniques and ingredients in the West, led organizers to conclude that "Asia is in." The November show featured some 750 exhibitors.

The region’s trendiness was obvious throughout the fair. CMP Asia, which organized the event, arranged two seminars with business-in-Asia themes. Both were sold out. On hand were products boasting Asian ingredients, techniques based on Eastern traditions, Chinese medicines, bamboo packaging and jade massage tools.

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