NEW YORK — Mass marketers hope a trip to Rite Aid can be as pampering as a day at Bliss.

Spa products — once relegated to only fine salons and spas — have hit the mass market. Spa-inspired launches were among the highlights at last month’s National Association of Chain Drug Stores’ Marketplace meeting in San Diego. The items include everything from at-home manicure solutions to body exfoliators.

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