NEW YORK — Italian knitwear company Marina Spadafora is coming back to the U.S. next spring, after being out of the scene for about two years.
While designer Marina Spadafora never stopped producing the family owned line in Italy, which originated in 1987, the relaunch here marks its first time back in America after she took some time off to raise her family. This spring also marks the start of Spadafora designing the 77-year-old bridge line Gispa, which has a more relaxed style and look to appeal to a wide range of consumers. Gispa never left U.S. stores, even when the Marina Spadafora line went on sabbatical.
To be more retail friendly in these hard-pressed economic times, the company has lowered the prices on Marina Spadafora and is aiming to break in at bridge prices. Prices wholesale are from $89 for a cotton rayon T-shirt, $115 for a novelty basket weave cardigan and $215 for a knit jacket.
The Italian-made collection focuses on cotton and rayon knits and wovens, and spans about 90 pieces. The goal is to open in about 20 upscale specialty stores. First-year sales volume is set at about $500,000. For Gispa, annual volume is about $3 million.
"In Europe, Marina Spadafora is classified as designer, but she wanted to try and be more realistic with prices here," said Karin Reiter, national sales director, noting the American line parallels the Italian collection. "With everything going on in the U.S. right now, she wanted to be more flexible. But it will still be the high-end of bridge."
In the late Eighties, retailers like Henri Bendel and Bergdorf Goodman carried the Marina Spadafora line, and Gispa is sold at Saks Fifth Avenue, Neiman Marcus Direct and Nordstrom.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast