Major Spanish trade fair organizers are looking to boost sales at upcoming editions by courting new business in Latin America and Eastern Europe, offering a more diversified vendor presence and wider array of products and intensifying campaigns that promote the country’s efforts to pump up creative levels and quality.
“Our domestic customer is slowly recuperating and circumstances abroad are improving, so we have a chance to attract new brands [to the fair] by opening markets in areas like Latin America and Eastern Europe,” said Pola Iglesias, director of SIMM, Madrid’s biannual ready-to-wear show.
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