SpaRitual is doing body work this summer, expanding its offering from vegan nail polishes to a line of hand, foot and body care products.
The collection — composed of seven vegan multiuse products and three bath salts — is designed to invigorate the body's "chakra" energy system.
Each of the aromatic fragrances offers specific therapeutic benefits, such as energizing, soothing and nourishing. The products contain naturally colored vegan ingredients, including organic plant extracts.
Two products in the SpaRitual Hand, Foot and Body Spa Collection include Eloquent Toner and Visionary Cleanser, each of which retails for $18.
The Eloquent Toner is a multipurpose antioxidant toner that soothes, hydrates and balances dry skin. It's composed of Australian tea tree essential oil designed to energize the throat chakra. The Visionary Cleanser is composed of French juniper berry essential oil, which sanitizes the hands and feet. The cleanser is also designed to remove oils and residue to enhance nail lacquer adhesion and sanitize spa equipment and yoga mats.
According to Shel Pink, founder of SpaRitual, the products were created for professional spas and salons, but the company wanted to offer consumers the line to re-create the experience at home.
The line uses eco-friendly packaging and printing processes. The packaging is made from reusable glass and other recyclable elements, along with soy-based inks.
Industry sources estimate that SpaRitual's new body collection will bring in $5 million in first-year retail sales.
The four-year-old SpaRitual sells more than 80 nail polishes and 12 nail treatments in 23 countries and 2,800 spas and salons. The products are sold in more than 100 U.S. high-end destination spas, resorts and day spas, including New York's Great Jones Spa, the Mandarin Oriental and Canyon Ranch Spa. The collection is also available at Fred Segal.
All the company's nail polishes are free of DBT, dibutyl phthalate, and will be reformulated and free of toulerine and formaldahyde resin by October. Unlike most companies, which use fish scales to achieve nail lacquer's shimmer effect, the brand uses mica.
SpaRitual plans to launch a skin care line sometime next year.
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