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Speaking Out

WWD asked two teenage girls about their favorite store and what they would change about it.<br><br><br><br>Jessica Richey, New York, age 19<br><br><br><br>What is your favorite store?<br><br>The store that I buy most of my clothes from would be J....

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WWD asked two teenage girls about their favorite store and what they would change about it.

This story first appeared in the February 6, 2003 issue of WWD.  Subscribe Today.

Jessica Richey, New York, age 19

What is your favorite store?

The store that I buy most of my clothes from would be J. Crew.

What do you like about the store?

There’s something nice about walking into a J. Crew, whether you’re on the East Coast or the West Coast. It’s welcoming because they all have similar layouts, so it feels familiar.

What do you dislike about the store?

The familiarity is nice, but at the same time, it’s stark and always white. The stores could be more welcoming.

If you were president of J. Crew, what would you change about it?

The catalog is superior to the store. It has so many appealing items, but then the appealing things aren’t in the store. Also, I don’t understand the price variations. It doesn’t make sense when there are two sweaters that aren’t that much different in design or quality and one is expensive and the other isn’t. The prices should come down because the stuff is mass produced.

What will you buy the next time you go there?

Sweaters, it’s freezing.

Mia Vyzis, Bellevue, Wash., age 17

What is your favorite store?

Urban Outfitters, because they have a big variety and you can always find something each time you go in.

What do you like about the store?

They’re pretty well-priced and I like the way they present merchandise in the windows. The atmosphere inside the store has a lot of ambience. It’s not played out like other stores.

What do you dislike about it?

It’s a clothing store, so there’s only so much you can dislike. But I don’t like it when people go there and buy all their clothes and pretend they went vintage shopping. That’s a little cheesy.

If you were president of the company that owns Urban Outfitters, what would you change about it?

It could be a little more organized and a lot of the salespeople have an attitude. Also, you can only try on five items at a time in the dressing room and that’s annoying when you want to try a bunch of stuff and you keep having to go back out and get more. They have cool shoes, but they’re just out in the open. There’s nowhere to sit and try them on. You usually have to go find someone and a lot of times they’re out of the sizes.

What will you buy the next time you go there?

Whatever catches my eye and probably more than one thing. They do a good job with accessories.

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