ATLANTA — The energy level at AmericasMart was high, with busy showrooms, crowded halls and elevators, not only in social-occasion areas that are now a key component of the August show, but also in sportswear and accessories, where exhibitors reported strong sales.

Attendance at the women’s and children’s apparel-accessories market, which ran Aug. 21-25 at AmericasMart Apparel, was up 6 percent over last year, according to Lawton Hall, senior vice president of AmericasMart. Much of the activity concentrated around an entire floor devoted to bridal, prom, pageant and social occasion, called the FirstLOOK show.

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