NEW YORK — Activewear’s big guns garner much of the hype, but a handful of lesser-known labels are emerging from the crowded athletic field with their own finesse.
Brooks Sports, a Botthel, Wash.-based company that has long focused on runners, has a two-tier approach for fall: a new "performance race series" for elite runners and "energy wear" for less intense fitness enthusiasts. Parker Karnan, director of apparel sales, noted that newness helped boost first-half sales. This fall the race series is expected to generate $100,000 at wholesale. The company had sales of $17 million last year.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)