Speedo has formed a new strategic alliance in Japan with Mitsui & Co. Ltd. The London-based sports and swimwear company has granted the master license for Speedo to the Japanese company in a deal beginning June 1.
LONDON — Speedo has formed a new strategic alliance in Japan with Mitsui & Co. Ltd. The London-based sports and swimwear company has granted the master license for Speedo to the Japanese company in a deal beginning June 1.
Mitsui, one of the largest enterprises in Japan with revenues in excess of $120 billion, will manage all licensing activity and will coordinate all marketing efforts in the Japanese market.
Speedo said in a statement that, as part of the deal, Goldwin Inc. has been granted the exclusive licensing and distribution rights for the core Speedo product categories of swimwear, apparel and equipment.
Goldwin is a major Japanese manufacturer of sportswear and equipment, working with brands under its own trademarks as well as licensed trademarks. It currently operates in excess of 100 retail stores in Japan.
Speedo's current licensee in Japan is Mizuno Corp. Mizuno is focusing on the development of its own brand, and by mutual agreement, Mizuno and Speedo have decided to terminate their relationship, the statement said.
The licensing relationship between Speedo and Mizuno goes back 40 years, and the statement said the split was amicable. The two companies will part ways as of May 31.
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
Stay up to do date with breaking news and trending stories with WWD’s “The Essentialist.” Our newsletter delivers the top news in fashion right to your inbox. Want more info? Link in bio. #wwdfashion (📷: @kukukuba)
"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.