NEW YORK — Major sportswear companies are going for a heavy dose of reality in their spring advertising.

Whether it’s the lasting effect of Sept. 11, the flagging economy, unsteady world politics or a jolting combination, brands such as Liz Claiborne, Jones New York, Kasper, Sigrid Olsen and Emme maintain their customers want to see relevant images rather than surreal fashion shots, at a time when family and friendships are a high priority.

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