NEW YORK — In the weather-dependent outerwear sector, companies have learned to exercise flexibility.
Given the tentative nature of spring retailing for the category — a season that typically generates 10 to 20 percent of annual sales — vendors are using a variety of methods to become more limber. Among the key strategies to extend the fourth-quarter momentum into the first half of next year are beefed-up advertising, rounding out portfolios with new licenses, developing more easy-care and seasonless items and creating nonouterwear line extensions.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)