IRVINE, Calif. — After a year of wooing back customers and reworking product, sales at St. John are rising and retailers appear encouraged.
The $400 million company based here says it has something to celebrate as it marks 45 years in business. Looking ahead, St. John plans brand extensions into shoes, jewelry, handbags, eyewear and eventually fragrance, as well as a facelift for stores.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
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