IRVINE, Calif. — St. John is breaking the mold, launching a better contemporary line for resort called SoCa that is aimed at a younger customer and will operate separately from the brand’s signature label.
SoCa, a complete casual lifestyle collection targeting 35- to 55-year-olds, will be sold starting in November in freestanding company-owned stores dedicated exclusively to it at South Coast Plaza in Costa Mesa, Calif., and in Palm Desert, Calif.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)