By  on September 25, 2008

IRVINE, Calif. — St. John is breaking the mold, launching a better contemporary line for resort called SoCa that is aimed at a younger customer and will operate separately from the brand’s signature label.

SoCa, a complete casual lifestyle collection targeting 35- to 55-year-olds, will be sold starting in November in freestanding company-owned stores dedicated exclusively to it at South Coast Plaza in Costa Mesa, Calif., and in Palm Desert, Calif.

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