The second annual St. Louis Fashion Week had a bit of West Coast flavor, with California-based designers Rachel Pally and Laurel Berman of Black Halo among those presenting their fall lines.
"St. Louis was a natural extension for us," Berman said of fashion week, which ran from March 24 to 30. "It gives us more exposure in an area that doesn't get a lot of attention. There are tons of potential customers here."
Pally is known for her work with Modal jersey and the fabric was dominant in jewel-tone shades of basil green, Corsica blue and mulberry. For fall, Pally is adding ponte, a wool-blend knit that was used for cropped jackets and pencil skirts.
Berman's signature Jackie dress was back for fall in a jade green, one-shoulder mini version with a skinny belt. Her show also featured high-waist trousers and pencil skirts with sexy tops and two-tone double crepe sheath dresses in black, charcoal and cinnamon.
Emerging designers were also a focus of fashion week. Jamie Phyl of Phyl Couture showed a Jackie O-inspired line with a tailored dress, skirt and jacket with large, covered buttons in lemon sherbet. Yana Khromova of Yana K showed dresses in bold, graphic prints and colors ranging from mustard yellow and orange to purple and turquoise. Other featured designers included Lyndsy Walker, Katie Kantley, Zeto by Nami Ogawa and Tiffany Alana.
Laguna Beach, Calif.-based designer Amahlia Stevens of Vitamin A presented her 2008 summer collection of swimwear and resortwear. Vitamin A's summer collection featured bold shades of sunny yellow and cherry pink as well as the signature gold-lined bikini.
Local boutique owners approached designers about participating in fashion week and served as hosts during the event. Laurie Solet, owner of the eponymous boutique in the St. Louis suburb of Clayton, Mo., asked Stevens about participating in fashion week and both women found the event worthwhile.
"I was pleasantly surprised by how professionally it was put together," Stevens said.
For Solet, it was a way to introduce a new line to St. Louis. On Friday and Saturday, her boutique was packed with women ordering swimwear during a Vitamin A trunk show.
Attilio D'Agostino, editor in chief of Alive magazine, a monthly focused on style, shopping and entertainment in St. Louis and the main sponsor of fashion week, said cultivating the relationships among designers and area boutique owners was a key goal.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast