By and  on December 5, 2007

Taking a page from the playbook of the constantly renovating casinos on the Las Vegas Strip, the February lineup of trade expos in Sin City will shuffle some locations and kick off new strategies to stand out from a crowded roster and meet the changing needs of attendees.

One of the biggest moves is Pool's decision to locate its 300 exhibitors from the Gold Lot located outside of the Las Vegas Convention Center to within the building's Central Hall. Previously home to the men's casual and contemporary sections of MAGIC, the Central Hall boasts its own entrance. In addition, with a direct shuttle to Project as well as a stop on the buses circling the LVCC, Pool insisted that the new location doesn't signal that it's being absorbed by the MAGIC Marketplace, whose parent company, Advanstar Communications, is also the owner of Pool and Project. Instead, the change of venue is intended to help its retail buyers to better navigate the six-day series of more than a dozen trade events starting on Feb. 11.

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