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NEW YORK — The beauty industry’s longtime practice of hitching a new product to Hollywood has taken a different twist with the advent of Stila’s new color kits, connected with “Legally Blonde 2: Red, White and Blonde.” It’s the latest example of beauty trying to cash in on a hoped-for box-office bonanza.
This story first appeared in the March 21, 2003 issue of WWD. Subscribe Today.