NEW YORK — Star Magazine and Us Weekly might not be the first places brides-to-be turn to for dress suggestions, but recent coverage of celebrity weddings in those magazines helped Monique Lhuillier ring up $200,000 in sales at a recent three-day...
NEW YORK — Star Magazine and Us Weekly might not be the first places brides-to-be turn to for dress suggestions, but recent coverage of celebrity weddings in those magazines helped Monique Lhuillier ring up $200,000 in sales at a recent three-day trunk show.
That’s how much business the Los Angeles-based designer tallied Oct. 15-17 at Kleinfeld, a bridal store in Brooklyn. A modified version of Lhuillier’s wedding gown that Christine Baumgartner wore when she married Kevin Costner last month at his Aspen ranch was a bestseller. The $6,600 strapless ballgown has a skirt with delicate folds and silk flowers. Lhuillier sold four units of that style, contributing to her grand total of 51 dresses.
Tom Bugbee, Lhuillier’s husband and business partner, said some shoppers turned up with tear sheets from the tabloids, but went home with different dresses.
Kleinfeld shoppers were also in search of the strapless, mermaid-style wedding gown Lhuillier designed for Britney Spears’ wedding. While a dress with pearl buttons cascading down the back and an ornate train covered with crystals and flower details might be a bit much for the average bride, it helped get shoppers in the door, Bugbee said.
“It’s definitely a great first step. Our sales director Lori Weil is very good at directing them to what’s appropriate for them,” Bugbee said.
Having been bombarded with e-mails from brides-to-be looking for stores that carry the dresses Baumgartner and Spears wore, he said wedding coverage in celebrity-fueled magazines “definitely is having a huge impact in terms of awareness,” even more so than traditional bridal publications now.
“Even my college buddies were talking about Britney’s wedding — not that they really care,” Bugbee said. — R.F.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast