NEW YORK — Star Magazine and Us Weekly might not be the first places brides-to-be turn to for dress suggestions, but recent coverage of celebrity weddings in those magazines helped Monique Lhuillier ring up $200,000 in sales at a recent three-day...
NEW YORK — Star Magazine and Us Weekly might not be the first places brides-to-be turn to for dress suggestions, but recent coverage of celebrity weddings in those magazines helped Monique Lhuillier ring up $200,000 in sales at a recent three-day trunk show.That’s how much business the Los Angeles-based designer tallied Oct. 15-17 at Kleinfeld, a bridal store in Brooklyn. A modified version of Lhuillier’s wedding gown that Christine Baumgartner wore when she married Kevin Costner last month at his Aspen ranch was a bestseller. The $6,600 strapless ballgown has a skirt with delicate folds and silk flowers. Lhuillier sold four units of that style, contributing to her grand total of 51 dresses.Tom Bugbee, Lhuillier’s husband and business partner, said some shoppers turned up with tear sheets from the tabloids, but went home with different dresses.Kleinfeld shoppers were also in search of the strapless, mermaid-style wedding gown Lhuillier designed for Britney Spears’ wedding. While a dress with pearl buttons cascading down the back and an ornate train covered with crystals and flower details might be a bit much for the average bride, it helped get shoppers in the door, Bugbee said.“It’s definitely a great first step. Our sales director Lori Weil is very good at directing them to what’s appropriate for them,” Bugbee said. Having been bombarded with e-mails from brides-to-be looking for stores that carry the dresses Baumgartner and Spears wore, he said wedding coverage in celebrity-fueled magazines “definitely is having a huge impact in terms of awareness,” even more so than traditional bridal publications now.“Even my college buddies were talking about Britney’s wedding — not that they really care,” Bugbee said. — R.F.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim