Attaching the title of "fashion designer" to celebrities seems to be a never-ending trend, even though they've had decidedly mixed success at retail. Here, WWD takes a look at the top contemporary, tween and young women's celebrity apparel brands ranked by the number of U.S. doors. (For a closer look at the market's newcomers, see opposite page.) Some of the biggest names are found closer to the bottom of the rankings — Gwen Stefani and Jennifer Lopez, for example — but executives at the two fashion houses claim that's because they're selective about where they place their collections. Said a spokeswoman for L.A.M.B.: "This brand…is considered a luxury designer brand, a fact enforced by its highly selective distribution. The collection is sold in only the best retailers around the world."
STUFF BY HILARY DUFF
Number of doors sold to nationally: 5,100
The teen sensation includes apparel in her well-marketed stuff by hilary duff collection. Specific apparel items, such as polo T-shirts, denim gauchos and patchwork skirts are sold at retailers from Wal-Mart to Kohl's. The tween brand also includes jewelry, accessories, DVDs, CDs, dolls, luggage and more. In addition to her fashion line, Duff created her own fragrance, called With Love, and she launched her latest album last week, titled "Dignity."
BABY PHAT BY KIMORA LEE SIMMONS
Doors: 3,500 (est.)
Since its launch in 2000, Kimora Lee Simmons' Baby Phat has evolved into a fashionable juniors line, consisting of logo-heavy T-shirts, denim, jackets, pants, outerwear and more — and it continues to perform well at retail. In addition to apparel, Baby Phat has ventured into swimwear, lingerie, handbags and accessories. Since the brand's consumer is getting older, "we'll continue offering Baby Phat to our younger consumers, but we also want to sell pieces that reflect a sexy, stylish feel with the new KLS Collection," said a Baby Phat spokesman. "This particular line is actually celebrity-wearable."
APPLE BOTTOMS BY NELLY
The mastermind behind Apple Bottoms, Cornelius Haynes Jr., (aka: multiplatinum hip-hop artist Nelly), launched the denim-heavy brand in 2002. In addition to its body-hugging jeans, the collection features sexy tops, miniskirts, jackets, sweat suits and outerwear. Last year, Apple Bottoms signed licensing deals to produce jewelry, handbags, footwear and accessories such as iPod and BlackBerry cases. "We're an empire now," Shauna Miller, licensing director for Apple Bottoms, told WWD in July. The brand is worn by celebrities such as Oprah Winfrey, Vivica A. Fox and Alicia Keys.
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