NEW YORK — Michael Stars has ventured beyond the basic T-shirt into the beauty business. The Manhattan Beach, Calif.-based apparel manufacturer, whose tag line, "the original tee," set the stage for the brand’s no-frills image, is keeping true to simplicity by creating the tag line, "the original scent," for a new line of fragrances.

"We are targeting the girl who wears our tee and likes our brand," said Michael Cohen, president of Michael Stars. The company, which launched in 1986, opened its first store in Manhattan Beach in early December 2001. The T-shirts, which are priced around $40, have garnered a cult-like following, and are sold at department and specialty stores worldwide.

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