By  on August 30, 2005

LAS VEGAS — This town wouldn't be the same without the flicker and flash, so it should be no surprise that even a trade show like MAGIC, which opened Monday, and its various offshoots aren't about to go without.

Hip-hop power couple Jay-Z and Beyoncé Knowles and pop star Justin Timberlake headlined promotional launches for their respective collections at the exhibitions around town.

Jay-Z held court at an invite-only dinner Monday, poolside at the Bellagio, for his latest collection for Rocawear.

Knowles and Timberlake both made their appearances at the Project Global Tradeshows at the Venetian. Knowles appeared on Monday afternoon at her booth for the debut of The House of Deréon, including its denim line, while Timberlake met with retail buyers Sunday for the new men's and women's sportswear line, William Rast, which he started with Danny Guez and Trace Ayala.

Not to be outshone, the show floor over at the Las Vegas Convention Center will see a few of its own stars.

Nicky Hilton will turn out today to tout her Chick by Nicky Hilton line, showing at WWDMAGIC. Launched this past spring, Chick has expanded its selection of trend-driven items from striped nautical tops with braided straps to camouflage-print sundresses. As a result, its denim group decreased to 15 percent from 30 percent, said Ricky Self, vice president of sales for licensee Benvin Industries Ltd.

From Project to WWDMAGIC, which opened at the Las Vegas Convention Center Monday, juniors manufacturers advanced more deeply into fashion, generating looks ranging from sailors to retro hippie chicks to Edwardian dandies.

Those efforts pleased Shannon Merced, owner of Shae Belle in Springfield, Mo. A first-time visitor to the trade show, the boutique buyer said she normally doesn't shop the junior category, but she was attracted to the more stylish looks at lower price points.

Bohemian trends and embellished denim continued to dominate offerings for spring at WWDMAGIC. Throngs of buyers waited to hit the floor as early as 7:30 a.m., placing orders for rock 'n' roll Ts, clingy jersey tops that could be layered and novelty belts, among other items.

"We're seeing if the ethnic look is moving on, but it looks like everyone is touching on it," said Albie Johnston, a designer for J.C. Penney. "The whole romanticism for fall is kicking in for spring."

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