The 10 richest states and other salient facts.

For retailers,the importance of demographics cannot be overstated.Here,a list of the 10 richeststates in terms of average median household income.(The U.S.average was $41,789 in 1998-2000.)In addition,data on age,family and education can further help retailers home in on theirtarget customer.For ethnic marketers,the percentage of state residents of Latino or Hispanic origin—the fastest growing segment of the population —will come in handy.But opening a store in one ofthe nation ’s 10 wealthiest states doesn ’t automatically guarantee long lines of luxury shoppers.TakeAlaska:the state is sparsely populated,and men outnumber women.

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