In November 1977, The American Cancer Society established the Great American Smokeout to encourage smokers to quit for one day. Since then, of course, we’ve come a long way, and cigarettes are no longer the socially acceptable — and oftentimes glamorous — accessory they once were. Here, WWD’s photographers cut through the haze with iconic shots of the habit that once was.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)