LONDON — There’s no stopping the deals for Stella McCartney.
The designer, who last week inked an agreement to do a collection with LeSportsac, today will unveil another collaboration, with Target stores in Australia, which are not linked with the ones in the U.S.
The Stella McCartney for Target limited-edition, 42-piece collection will be launched in selected Target Australia stores on March 12, the beginning of the fall season Down Under. The one-off collection has been inspired by key items from McCartney’s yet-to-be-shown fall main line.
While the Target logo and shop design in Australia are similar to those of Target stores in the U.S., the Australian retailer has different owners from its American counterpart. A spokesman for the designer said there was no deal with Target in the U.S. in the works.
“I’m really excited by this collaboration, ” said McCartney. “I wanted the collection for Target to reinterpret all the ‘best ofs’ and ‘must-haves’ of Stella McCartney for winter, and make my designs more accessible to a wider audience in Australia.”
The collection includes jeans, trousers, tailored jackets, dresses, chunky knits, swing coats, blouses, T-shirts and camisoles in a range of colors and fabrics.
Larice Lewis, Target’s general manager of women’s apparel, said, “Stella McCartney for Target will offer our customers a beautiful range of winter essentials from one of the world’s leading designers, at an accessible price.”
The spokesman said prices would range from 39.99 Australian dollars, or $31, to 199.99 Australian dollars, or $155.
The Stella McCartney for Target collection will be showcased as part of Target Rocks Red Market at the 2007 L’Oréal Melbourne Fashion Festival on March 10 and will be rolled out to select Target stores two days later.
The Target Australia deal is the latest in a string of partnerships McCartney has formed to boost her brand’s profile and her company’s bottom line. Other collaborations include the limited-edition accessories collection with LeSportsac being launched in spring 2008, a line of fashion-forward activewear for Adidas and a one-off clothing collection for H&M in November 2005. McCartney also has two fragrances and will introduce her first organic skin care line, CARE by Stella McCartney, in the U.S. on Feb. 15.
Etro’s show, titled “The Tree of Life,” was a celebration of the house’s 50th anniversary. “My father founded the company in 1968, which was the year of counterculture and psychedelia. It’s really a show that celebrates that and the paisley design of India and its origin,” said Veronica Etro. #wwdfashion #mfw #ss18 (📷: @delphineachard)
For @msgm’s spring 2018 show, creative director @massimogiorgetti said “Words, sounds, colors. Synthesis and therapy of a collection,” were the inspirations behind the collection, showing today. Read the rest of Milan spring 2018 inspirations on WWD.com. #mfw #wwdfashion #ss18
For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)
“Volumes and Graphic Art of the Nineties are the main inspirations of the new Aquilano.Rimondi SS 2018 collection,” said cocreative directors Tommaso Aquilano and Roberto Rimondi. #wwdfashion #mfw #ss18