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Stella McCartney Deal Targets Australia

There's no stopping the deals for Stella McCartney.

LONDON — There’s no stopping the deals for Stella McCartney.

The designer, who last week inked an agreement to do a collection with LeSportsac, today will unveil another collaboration, with Target stores in Australia, which are not linked with the ones in the U.S.

The Stella McCartney for Target limited-edition, 42-piece collection will be launched in selected Target Australia stores on March 12, the beginning of the fall season Down Under. The one-off collection has been inspired by key items from McCartney’s yet-to-be-shown fall main line.

While the Target logo and shop design in Australia are similar to those of Target stores in the U.S., the Australian retailer has different owners from its American counterpart. A spokesman for the designer said there was no deal with Target in the U.S. in the works.

“I’m really excited by this collaboration, ” said McCartney. “I wanted the collection for Target to reinterpret all the ‘best ofs’ and ‘must-haves’ of Stella McCartney for winter, and make my designs more accessible to a wider audience in Australia.”

The collection includes jeans, trousers, tailored jackets, dresses, chunky knits, swing coats, blouses, T-shirts and camisoles in a range of colors and fabrics.

Larice Lewis, Target’s general manager of women’s apparel, said, “Stella McCartney for Target will offer our customers a beautiful range of winter essentials from one of the world’s leading designers, at an accessible price.”

The spokesman said prices would range from 39.99 Australian dollars, or $31, to 199.99 Australian dollars, or $155.

The Stella McCartney for Target collection will be showcased as part of Target Rocks Red Market at the 2007 L’Oréal Melbourne Fashion Festival on March 10 and will be rolled out to select Target stores two days later.

The Target Australia deal is the latest in a string of partnerships McCartney has formed to boost her brand’s profile and her company’s bottom line. Other collaborations include the limited-edition accessories collection with LeSportsac being launched in spring 2008, a line of fashion-forward activewear for Adidas and a one-off clothing collection for H&M in November 2005. McCartney also has two fragrances and will introduce her first organic skin care line, CARE by Stella McCartney, in the U.S. on Feb. 15.

This story first appeared in the February 1, 2007 issue of WWD.  Subscribe Today.