PARIS — Stephen Fairchild is joining the masstige movement.
The designer, who recently had been showing an upscale signature collection during Milan Fashion Week, has joined Mexx Group BV as creative director of fashion, a new post based at Mexx headquarters in Amsterdam.
Mexx president Adu Advaney said Fairchild's task would be to bring more "coherence and consistency" across its various divisions, which span women's wear, men's wear, children's wear, activewear, accessories and junior fashions.
His influence should be felt beginning with the firm's spring 2006 collections and should help the brand make better inroads into the U.S. market, Advaney added.
At present, Mexx, a subsidiary of Liz Claiborne Inc., operates eight locations in the northeastern U.S., but there are plans to add six more American locations this year and another 20 in 2006.
Fairchild said his three-year-old signature collection, produced in conjunction with the Mariella Burani Fashion Group, would be put on hold while he concentrates on building Mexx's "brand equity foundation." The last Stephen Fairchild collection shipped to stores was for the current spring season.
American-born, Brussels-based Fairchild began his career in fashion working for houses such as Giorgio Armani, Calvin Klein, Polo Ralph Lauren and Valentino.
But Mexx is not his first brush with more affordable design. He has also worked for Danish sportswear giant IC Cos. as design director of its In Wear women's wear line.
Meanwhile, Advaney said Mexx is still eyeing acquisitions as an avenue of expansion in Europe, although he declined to identify any potential targets. Mexx is said to be interested in midsize retail concepts and fashion brands that are ripe for pan-European expansion.
Mexx, which operates more than 300 freestanding stores in 45 countries, also markets the Liz Claiborne, Ellen Tracy, Lucky Brand, Enyce and Lady Enyce brands in Europe.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty