By  on April 19, 2007

Scott Sternberg is keen to keep his outsider status.

The designer behind cult men's label Band of Outsiders is preparing the launch of a capsule women's wear offshoot labeled Boy. by Band of Outsiders, but hopes to maintain the same low-key status even as he expands.

The capsule collection of women's pieces comes with the same sartorial wit of Sternberg's men's wear, and the launch season, created for Barneys New York and Opening Ceremony, is inspired by English schoolboy uniforms, with shrunken jackets, slim-cut suits and washed and overdyed Oxford cloth or silk shirts.

Sternberg, 32, is the first to admit he considers himself an outsider on more than one level. For one, his own look with small, wiry frames is more like a Brooklyn hipster than the health-crazed and gym-buffed stereotype his adopted hometown of Los Angeles is often identified with. The one connection to fashion he had in his Dayton, Ohio, youth was watching CNN's "Style With Elsa Klensch," only to come to the same conclusion with each runway snippet. "Fashion was such an abstract thing to me then, and I never saw myself doing it one day," he said.

After graduating from Washington University in St. Louis with a degree in economics, Sternberg moved to Hollywood to get a foot in the movie business, where he landed at Creative Artists Agency.

"My job as an agent was pretty diverse in nature," he recalled. "One day I'd be working with an actor to develop a video game property, the next talking to Coca-Cola about what film and TV properties were going to be relevant to their brand 18 months out, the next on tour with Jay-Z and Talib Kweli on behalf of the Sprite brand. While I respect the company, I just thought of myself as more of a client than an agent, more of a creator than a facilitator, so I was ultimately never satisfied with the work."

In early 2004, Sternberg left CAA to join Emily and Tom Scott — Emily is the daughter of J. Crew founder Arthur Cinader — who were launching a media- and marketing-driven company, which ultimately became Plum TV.

"Plum was not something that I wanted to be a part of, but in the process of exploring different directions for the company, I was exposed to some apparel-related projects and immediately caught the bug," he recalled. "Emily in particular noticed both my enthusiasm for, and what I guess was a predisposition toward, the creative process behind building a collection, and strongly encouraged me to start my own company."

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