PARIS — The swords are drawn in the increasingly spirited war between the department stores here.

Printemps, the Boulevard Haussmann store controlled by billionaire François Pinault, who also controls Gucci Group, has burnished the luxury goods floor it christened last year by adding new in-store shops, including Bottega Veneta and Tiffany, slated to open in time for Christmas. It is also expanding its beauty offering and opening a new home furnishings department this month. Last month, it finished a major revamp of its lingerie department.

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