Pumps aren't ready for the endangered species list yet but they are losing fashion ground. For fall, the number-one replacement is some version of a short boot. The number-two look could be straps.
While oxfords are also in the the picture carrying over the lace-up look of boots, straps are a newer silhouette story for most customers.
Actually, straps started to make a fashion impression several years ago. In 1990, ready to wear designers fell in love with interpretations that criss-crossed the instep. The look was a favorite with Donna Karan, Calvin Klein, Anne Klein and Ralph Lauren, to drop a few names. These strappers included day and evening versions, mostly on highish heels although Lauren's was a tailored calf design on a mid-high stack. It then began to appear as an accent to European couture and r-t-w.
Anyway, ever since then the crisscrosser has been a recurring fashion look. It has been especially strong for evening, but now it is reappearing for day, as well.
But crisscrossers aren't the only strap story. Another important one is the simple little instep strapper we call the maryjane. This is the look that's borrowed from children's shoes, which is also appropriate at this time because of the babydoll look of some clothes. Maryjanes come on all heel heights and in all materials. They work as a basic smooth leather design on a mid heel for working women and in trendy flats.
Then there are the multistrappers. These take on boot airs when they ride up the leg, or a turn-of-the-century, Age of Innocence mood when they're shoe height.
T's and such are another strap category that fits into the retro feeling for '20s and '30s designs. Instep straps also fall into this group.
There are straps that follow an asymmetric line. Actually, this is one of the most flattering for a woman's foot and leg. It creates an attractive line.
We've been in such a strong pump mentality for the past 10 years that breaking out of the mold takes a little courage. But customers have shown that they're willing to take a chance with lace-ups and with espadrilles. The pump isn't always the perfect solution as a footnote.And as more and more women wear the snug-fitting boots and foot-wrapping oxfords, they become used to having something securely holding their foot. Straps do that. They're comfortable.
Straps also make an interesting fashion counterpoint to short dressing, providing a little excitement at the foot. With boots and such, customers are getting used to a little drama in their shoes.
Illustrated in the photos, some of the strap options designers are offering for fall. Both Yves St. Laurent and Joseph Abboud opt for crisscrossers but on different heel heights. Dennis Comeau likes an instep strapper on a new asymmetric last whlie Jones New York and Ombeline go the Victorian multistrapper route.
Pumps still are the basic footnotes of choice. But to put a little fashion fun in your marketing, try straps.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews