Pumps aren't ready for the endangered species list yet but they are losing fashion ground. For fall, the number-one replacement is some version of a short boot. The number-two look could be straps.
While oxfords are also in the the picture carrying over the lace-up look of boots, straps are a newer silhouette story for most customers.
Actually, straps started to make a fashion impression several years ago. In 1990, ready to wear designers fell in love with interpretations that criss-crossed the instep. The look was a favorite with Donna Karan, Calvin Klein, Anne Klein and Ralph Lauren, to drop a few names. These strappers included day and evening versions, mostly on highish heels although Lauren's was a tailored calf design on a mid-high stack. It then began to appear as an accent to European couture and r-t-w.
Anyway, ever since then the crisscrosser has been a recurring fashion look. It has been especially strong for evening, but now it is reappearing for day, as well.
But crisscrossers aren't the only strap story. Another important one is the simple little instep strapper we call the maryjane. This is the look that's borrowed from children's shoes, which is also appropriate at this time because of the babydoll look of some clothes. Maryjanes come on all heel heights and in all materials. They work as a basic smooth leather design on a mid heel for working women and in trendy flats.
Then there are the multistrappers. These take on boot airs when they ride up the leg, or a turn-of-the-century, Age of Innocence mood when they're shoe height.
T's and such are another strap category that fits into the retro feeling for '20s and '30s designs. Instep straps also fall into this group.
There are straps that follow an asymmetric line. Actually, this is one of the most flattering for a woman's foot and leg. It creates an attractive line.
We've been in such a strong pump mentality for the past 10 years that breaking out of the mold takes a little courage. But customers have shown that they're willing to take a chance with lace-ups and with espadrilles. The pump isn't always the perfect solution as a footnote.And as more and more women wear the snug-fitting boots and foot-wrapping oxfords, they become used to having something securely holding their foot. Straps do that. They're comfortable.
Straps also make an interesting fashion counterpoint to short dressing, providing a little excitement at the foot. With boots and such, customers are getting used to a little drama in their shoes.
Illustrated in the photos, some of the strap options designers are offering for fall. Both Yves St. Laurent and Joseph Abboud opt for crisscrossers but on different heel heights. Dennis Comeau likes an instep strapper on a new asymmetric last whlie Jones New York and Ombeline go the Victorian multistrapper route.
Pumps still are the basic footnotes of choice. But to put a little fashion fun in your marketing, try straps.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty