Pumps aren't ready for the endangered species list yet but they are losing fashion ground. For fall, the number-one replacement is some version of a short boot. The number-two look could be straps.
While oxfords are also in the the picture carrying over the lace-up look of boots, straps are a newer silhouette story for most customers.
Actually, straps started to make a fashion impression several years ago. In 1990, ready to wear designers fell in love with interpretations that criss-crossed the instep. The look was a favorite with Donna Karan, Calvin Klein, Anne Klein and Ralph Lauren, to drop a few names. These strappers included day and evening versions, mostly on highish heels although Lauren's was a tailored calf design on a mid-high stack. It then began to appear as an accent to European couture and r-t-w.
Anyway, ever since then the crisscrosser has been a recurring fashion look. It has been especially strong for evening, but now it is reappearing for day, as well.
But crisscrossers aren't the only strap story. Another important one is the simple little instep strapper we call the maryjane. This is the look that's borrowed from children's shoes, which is also appropriate at this time because of the babydoll look of some clothes. Maryjanes come on all heel heights and in all materials. They work as a basic smooth leather design on a mid heel for working women and in trendy flats.
Then there are the multistrappers. These take on boot airs when they ride up the leg, or a turn-of-the-century, Age of Innocence mood when they're shoe height.
T's and such are another strap category that fits into the retro feeling for '20s and '30s designs. Instep straps also fall into this group.
There are straps that follow an asymmetric line. Actually, this is one of the most flattering for a woman's foot and leg. It creates an attractive line.
We've been in such a strong pump mentality for the past 10 years that breaking out of the mold takes a little courage. But customers have shown that they're willing to take a chance with lace-ups and with espadrilles. The pump isn't always the perfect solution as a footnote.And as more and more women wear the snug-fitting boots and foot-wrapping oxfords, they become used to having something securely holding their foot. Straps do that. They're comfortable.
Straps also make an interesting fashion counterpoint to short dressing, providing a little excitement at the foot. With boots and such, customers are getting used to a little drama in their shoes.
Illustrated in the photos, some of the strap options designers are offering for fall. Both Yves St. Laurent and Joseph Abboud opt for crisscrossers but on different heel heights. Dennis Comeau likes an instep strapper on a new asymmetric last whlie Jones New York and Ombeline go the Victorian multistrapper route.
Pumps still are the basic footnotes of choice. But to put a little fashion fun in your marketing, try straps.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)