In the urban apparel market, the axiom is: "You can’t compete, if you don’t know the street."
With intense competition for a customer base that’s measured as much by its growth as for its influence on other markets, streetwear brands such as Baby Phat, Rocawear, Lady Enyce and Fubu Ladies must keep acutely attuned to its customers’ needs and desires.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)