NEW YORK — For a technique that’s based on relaxation, yoga sure is stirring up plenty of activity in the apparel market.
Activewear brands are stretching their expertise to add yoga to the mix, with the hopes of attracting more comfort-conscious shoppers. With more people getting into yoga, health clubs are offering more classes and a greater variety of types of yoga. Several companies now have yoga classes at their corporate headquarters and are encouraging employees to carve out an hour or so of their workday to partake in one.
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