Madonna didn’t call her album “American Life” for nothing. At the height of her power, the diva’s diva has turned democratic — at least long enough to slip into a pair of faded corduroys to collaborate withhip-hop powerhouse Missy Elliot on a major musical moment for the Gap.

In what has all the makings of an advertiser’s dream, the two have teamed up for a fall TV commercial in which they take over a back-lot set at Paramount for a rollicking, rap-infused rendition of “Into the Groove.”Backed by 10 dancers, Madonna croons a few bars from her recently released “Hollywood” while Missy Elliott kicks out Madonna-inspired rap, the two combining for a whole new “Groove.” In the background, film crew types and a pair of aliens from the set next door wander through for a behind-the-scenes feel, and it all feels utterly spontaneous. It should. At the Gap, celebrating celebrity means big business, but they like to make it look easy.

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