Italians may not be favored for a medals-sweep at the Turin Winter Olympics, but they are gearing up for another season of double-digit sales growth in the fashion games.
Giorgio Armani, Versace, Missoni, Moschino and Dolce & Gabbana all boasted significant growth in pre-fall orders. Ferragamo noted a 14-percent sales jump for its women's footwear collection that featured hand-stitched ballerina slippers and fur clogs.
Pre-collection orders at Giorgio Armani and Armani Collezioni were up an average of 10 percent on the year, a spokesman said, specifying knee-length skirts as especially popular this season. Versace's pre-fall orders were up 20 percent, said Loredana Nastro, director of Versace's wholesale division. She noted strong demand for jersey and chiffon cocktail dresses as well as big-ticket accessories like fur and crocodile handbags. "Now more than ever, customers want the new collections earlier and earlier and it does not matter what part of the world they come from. It's all about having the new season bag or silk shirt before anyone else," Nastro said.
Missoni pre-fall orders were up an average of 10 percent. Vittorio Missoni, sales and marketing manager of the family-owned company, said the U.S., Russia, Eastern Europe and the United Kingdom were posting the most growth for the brand while orders in Asia were "stable." He added that knitwear and accessories were strong sellers for the brand.
"I can't complain," he said. "Right now we aren't making major changes in terms of our distribution, but there's a lot of interest."
Dolce & Gabbana said total pre-fall sales rose 35 percent. Those in the U.S. advanced 25 percent while orders from other less-developed markets around the world increased 41 percent. Top-selling items included stretch-wool suits, double-breasted trenchcoats, lace cocktail dresses and cotton poplin tuxedo shirts.
At Moschino, pre-collection orders were up 10 percent while those of Cheap & Chic were up 12.5 percent. Jackets, dresses, knitwear, five-pocket jeans and accessories were at the top of order books.
Antonella Tomasetti, general director at Moschino, said requests from Italy, the Middle East and Eastern Europe were the strongest. She added that the U.S. and Asia were also performing well, while European countries apart from Italy were growing at a slower rate."We think that buyers are embracing the coherence of the brand, which, despite evolving over the years, has maintained a clear identity," Tomasetti said.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty