NEW YORK — What do Avon, Starbucks, and Tylenol have in common?

They are among the 10 brands women cited as their favorites, when asked about 250 labels, in a study conducted this spring by Wunderman, a marketing communications unit of Young & Rubicam Inc. Starbucks led the list of labels most popular with women, followed by Tylenol; Chic-fil-A; Google; Fisher Price; Microsoft; Kraft; Avon; Discover, and Home Depot.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus