NEW YORK — What do Avon, Starbucks, and Tylenol have in common?
They are among the 10 brands women cited as their favorites, when asked about 250 labels, in a study conducted this spring by Wunderman, a marketing communications unit of Young & Rubicam Inc. Starbucks led the list of labels most popular with women, followed by Tylenol; Chic-fil-A; Google; Fisher Price; Microsoft; Kraft; Avon; Discover, and Home Depot.
The women polled identified three reasons they most favored a particular brand: the way its products performed; the extent to which it treats them the way they want to be treated, and the sense of community it engenders. In a statement, Wunderman vice president Kasha Lewis explained, "It’s all about empowering her, not rescuing her; appealing to her holistically, instead of as a one-dimensional consumer who buys a product [simply] to serve a need, and helping her feel good about her product selections."
Women said they liked Avon, for instance, because it offers them the chance to shop, when and how they want to, either online or from a representative. They also applauded its dedication to causes such as fighting breast cancer, and its offering of products to enhance their health and spirit as well as their outer beauty.
The brand least popular with women surveyed by Wunderman was Hyatt, followed by Hertz, Adidas, RadioShack, Avis, Dunkin’ Donuts, Southwest Airlines, Diet Pepsi, Timberland, and PlayStation.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
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@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
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