With the launch of Fetish, Eve has become more involved in fashion than ever. Now she’s a designer in real life — and on TV.

Eve was nowhere to be seen at the MTV Video Music Awards. She had other things to do.

In the 2001 single “Let Me Blow Ya Mind,” Eve rapped: “Some of y’all ain’t writin’ well, too concerned with fashion….” In the video, she and Gwen Stefani were poking fun at what appears to be a crowd of well-to-do and aspiring fashionistas. She said they strut through the crowd as if they were Gisele on a catwalk — “…catwalk and imagine,” she raps.

Truly, she has every right to criticize. There is almost no one else who can pull off just about every hair color imaginable and pair those signature paw print tattoos on her chest with an Alexander McQueen gown.

That’s why she chose to launch a clothing line based on her own ghetto-fabulous fashion sense.

Instead of taking her seat at Radio City on Aug. 28, Eve was in Las Vegas at one of streetwear’s most important trade shows, MAGIC. She was on her way to a personal appearance at the Fetish booth and then hosted a party that evening to celebrate the launch of the newest line to hit the junior floor. That day, the VMAs were the furthest thing from her mind.

“I have to go to MAGIC. I’m in the car on the way there right now,” she said. “It’s my clothing line….It’s important.”

While Fetish is a junior collection now, Eve plans to launch a higher-end version of the brand, which will highlight her favorite fashions using high-quality fabrics. Noting Madonna as her ultimate fashion icon, Eve said she loves to “switch up” her own look often — because she never wants to look the same wherever she goes.

“I really like how all my videos turned out,” she said pausing in hopes to choose a favorite. “I think they all represent me really well at that particular time. The video I did with Alicia [Keys] was great because I think I was shown in a more womanly way than I ever have been.” And she does look womanly in “Gangsta Lovin’,” wearing a single strand of pearls with a black leather miniskirt.Whether she’s wearing pink cornrows and a black tank, as in her “Who’s That Girl?” video or sporting DSquared for the cover of Teen Vogue, it’s clear that Eve is more of a fashionista than ever.

“I pay more attention to labels than I did in the past,” she says, mentioning her admiration for the work of McQueen, Tom Ford and Dolce & Gabbana. “I mean, it’s not an obsession or anything, it’s just that now I can afford it.”

Even with the launch of Fetish, Eve is not only a fashion designer in real life, she also plays one on TV. She is awaiting the debut of her new UPN sitcom, “Eve,” to air on Sept. 15. Highlighting her popularity in the world of fashion and music, UPN changed the name of the show to “Eve” from “The Opposite Sex,” despite the fact that Eve’s character is named Shelly.

“Shelly wears a lot of things that I would never even consider wearing,” she said. “Some things are way too flashy for Eve. But that’s what’s so much fun about it.”

Now that she has joined the ranks of Jennifer Lopez and Jay-Z as a designer, what does Eve think about other celebrities launching clothing lines?

“Some of them have a fashion sense and some of them do not,” she said. “But with all of these new lines, it sure is keeping everyone on their toes — in both fashion and music.”

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