By  on December 20, 2000

LOS ANGELES -- Styleclick Inc. said Tuesday it has tapped its chief operating officer Edward Zinser as president of the e-commerce enabler, reporting to chief executive officer Maurizio Vecchione.

Zinser, who joined Styleclick as its chief operating officer in July when it merged with USA Networks, steps into a post vacated by Bill Lane. Lane left shortly after the $500 million merger with USA Networks was completed, said a spokeswoman for Styleclick, which is based here.

Zinser told WWD he aims to aggressively pursue new Web services arrangements with retailers, manufacturers and Internet portals, and estimated Styleclick would sign as many as 20 or 30 deals during the first quarter of 2001.

"We've spent a lot of time in the last four to five months reinventing the company, to figure out the best way to leverage the assets of the Internet Shopping Network and USA Networks," Zinser said.

"We've got a compelling business model, but we need to get more traction [and] aggressively get out there with [our] offering." Zinser said the firm will be concentrating its sales efforts domestically, with a possible push to reach vendors overseas in late 2001.

"We have strong confidence in Ed," said Vecchione. "He really did step up, post merger, and took the role, even though he didn't have the title. This is recognition for what he has already been doing."

Prior to joining Styleclick in July, Zinser had served as chief operating officer of and Before that, he was chief financial officer of the publishing unit of the Walt Disney Co.

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