It’s jeans, jeans and more jeans at StyleMax’s newest section.

Retailers will encounter a bigger and better StyleMax, which runs Oct. 19-22 at Chicago’s Merchandise Mart. The largest women’s clothing market in the Midwest will feature a new denim section, with lines like Buffalo, Silver, Echo Red, Frankie B, Guess, Girbaud, Parasuco and Z. Cavaricci, along with a new section of contemporary dresses featuring fashions from Mica and Sue Wong. In addition, footwear fanatics will be happy to learn a new footwear section will be added with styles from Zoom, Smile and Elle. Lastly, expect to find more bridge offerings such as DKNY City.

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