That’s the advice of Harvard Business School professor Gerald Zaltman, whose new book "How Customers Think" says that focus groups are passé, surveys overrated and the real gold mine lies in consumers’ unconscious, that "messy stew of memories, emotions, thoughts and other cognitive processes we’re not aware of or can’t articulate."
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)