That’s the advice of Harvard Business School professor Gerald Zaltman, whose new book "How Customers Think" says that focus groups are passé, surveys overrated and the real gold mine lies in consumers’ unconscious, that "messy stew of memories, emotions, thoughts and other cognitive processes we’re not aware of or can’t articulate."
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"