NEW YORK — Labor Day is still weeks away, but swimwear makers are already gearing up for next year’s business with new categories, labels and strategies.

By the time the swimwear market gets under way here Monday, summer 2004— at least in their eyes — will already have arrived. Cast in that light, brands will be busy touting fresh flashes of color and such new labels as Fiorucci, Apparel Venture’s Playa by La Blanca, Jantzen’s Diving Girl and Mainstream’s Caribbean Joe.

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