NEW YORK — While Anna Sui might have carved out a fashion look that speaks of counterculture and rock ’n’ roll rebellion, her message to fashion design students at the Fashion Institute of Technology’s annual career day Friday was that when it comes to business, it’s better to try to fit in.

Sui described her experiences as a student at Parsons School of Design, the steps she took to start her label and the lessons she learned along the way to about 400 students from around the country participating in a daylong seminar at FIT.

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