By  on August 27, 2007

LOS ANGELES — High fashion in the northernmost neighborhoods of North Hollywood, where mutts bark incessantly and departing planes from nearby Bob Hope Airport rattle windows, is beyond a contradiction in terms. Unless, that is, you count the four designers behind the rock-inspired men’s line Elmer Ave, who on a recent summer night were buzzing around the confines of their ramshackle NoHo headquarters in sartorial overdrive. “Welcome to haute couture,” Elmer Ave co-founder Jonny Day said to a few invited guests. “Beer?”

The evening’s mission: Screenprint as many blazer and tuxedo jacket pieces as possible for the label’s upcoming spring 2008 production line, on exhibit at Pool this week in Las Vegas. For the job, Day and his compadres—Collin Pulsipher, Ward Robinson and Sean Murphy—used a jury-rigged screenprinting table lined with scraps of Vogue articles and near-vintage Playboy spreads (“That’s for morale, really,” Murphy, 33, explained).

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