NEW YORK — Just as athletes change their workouts to maximize performance, retailers are following that lead with greater variety in what they sell and how they do it.
Instead of relying on basics, which have driven sales for several seasons, major retailers are seeing interest in fashionable items such as tanks, capri pants and retro styles for summer. They understand that stylishness is as much a selling point as performance-oriented fabrics. Yogawear, which fits that bill, continues to be a driving force.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)