Here, some trend-tracking tips from an expert who scours the music landscape for The Next Big Thing.
With only a month left on the summertime calendar, some of the best trend spotting is yet to be realized, as the music festival circuit courses its way across the country. Besides the chance to catch back-to-back sets of bands and DJs new and old that are defining the current culture, music fests such as Lollapalooza, Ozzfest and Coachella Valley Music and Arts Festival are also prime opportunities to spot trends emerging among the more plugged-in segments of society. Sure, the high temperatures frequently mean stripped-down versions, but the cues are all there, according to one trend sleuth, a corporate spy for a multibrand monolith who spends her days traveling the world photographing everything and anything that could direct designers, merchandisers and image makers. The secret eyewear cameras and stealth snapshots aside, this expert recommends hitting music festivals prepped accordingly:
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