LOS ANGELES — The muddy Mississippi will remain the dividing line between rival West and East Coast–based action sports trade shows ASR and Surf Expo.

The Surf Industry Manufacturer’s Association said Monday that it has inked a 10-year deal to endorse Laguna Beach, Calif.–based ASR’s three West Coast shows — in January, September and its year-old March fall show — in exchange for a portion of show revenues.

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