NEW YORK — Affluent Americans are having an identity crisis.
Members of that economic group — defined in a new Money magazine/RoperASW study as adults with annual income of $75,000 or more — overwhelmingly are rejecting the use of the word luxurious to describe their lifestyles. Instead, they view their way of life as independent and well-organized, see themselves as being confident and goal-oriented. They also are uncomfortable when luxurious is used to describe most of the high-end products they purchase, whether it be a $2,600 Dior Cleopatra dress, a $4,000 Viking range or a $133,000 Mercedes-Benz SL.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)