NEW YORK — The department store main floor is like a trendy nightclub: It’s incredibly hard to get in, but those who eventually make it past the velvet rope find themselves in a loud, busy and overstimulating environment where it takes a lot of extra work to stand out from the crowd.

The accessories department, often located on the main floor, is among the most crowded and competitive areas in retail today. Typically, the assortment covers the gamut from handbags and leather goods to costume jewelry, fashion watches, sunglasses and cold-weather goods.

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